BOOST A TEACHER
for the educators of tomorrow
Approach
Design Thinking
Business Thinking
Output
Design Management
Fictitious Start-Up
Time
3 Month
Context
The increasing workload puts teachers at the forefront of all professions regarding burnout. Because they are often more than just teachers for students, Boost a Teacher puts them in the spotlight.
The concept simplifies their daily work and promotes inspiration, appreciation and cooperation for a stronger sense of community among teachers. – The goal was to balance social, economic and creative intentions to create a fictitious competitive start-up.
How might we
provide relief and appreciation in the daily life of teachers?
Challenge
The stress loads of the teacher's profession have reached their limit since the corona pandemic. Interviews have shown that teachers often work as lone warriors without fixed working hours and continue working after school. Reasons for this are, apart from an old-fashioned school system, despite the increasingly complex demands on teachers. And in the long term, the fear of change leads to a lack of transparency.
A semantic differential shows the results of the survey*
*A survey was self-conducted with 48 stakeholders in June 2021
**According to the Potsdam Teacher Study, for which 16,000 teachers were surveyed
How might we
promote interaction, inspiration and networking among teachers across schools?
Approach
The analyzed theories about pedagogy and educational systems and interviews with stakeholders formed the basis of the project. The vision for the target group, which consists of school management, teachers and teaching graduates, was to strengthen the sense of community within the college personnel. The idea was to make this possible through a service that creates inspiration, networking and appreciation. Strategic methods converged the knowledge and prototypes were tested.
Business models were developed for the niche found in the market. Finally, a financial model clarified the financing and allows a pitch with a well-founded cost estimate for interested investors.
Result
Boost a Teacher offers the answer to an old-school system. Three products accompany teachers daily and bring interaction and exchange between colleagues. – They create a place for inspiration in everyday work life and increase the well-being of a teacher.
The analog and digital service includes all teachers and puts all generations of them in the spotlight. In the long-term, intrinsic motivation, the feedback culture and a sense of team spirit are strengthened.
Phase Model
The three products unite in a phase model. This guarantees the sustainable financing of Boost a Teacher and the long-term support of the teachers.
Boost Motivation
The starter kit introduced by the Boost a Teacher team presents the methodological guide, live in the teachers' room and also various templates and cards motivate in an analog way.
Website
Teachers can find infos, facts and goals of Boost a Teacher and a guide to the Boost Application.
Boost Application
An interdisciplinary network for all schools and teachers, enabling cooperation and inspiration with interest groups. Posts can be discovered, read, found, written, shared and verified from the community.
Boost Education
An education format offers digital, internal and external workshops, with the same contact persons from Boost Motivation for a good basis of trust. Long-term perspective is a teachers teach teachers franchising model.
Business Model
The BMC (excerpt from 2. phase) is a tool to document and further develop the existing business model. – The dependencies can be identified and an understanding of the individual components of the business model emerges.
The user group was enlarged in this phase, allowing new memberships to grow. A domino effect is created by first convincing individuals and then integrating the entire school. – The three subscription models enable suitable and versatile networking of schools and teachers.
Learnings
